Emda in the media
Articles, interviews and reports
Emda in the Media 02/26: A Summary of Last Year and a Look to the Future
- Ari Manor
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Presence, Awareness and Action: Summary of 2025 and the Communications Plan for 2026
Summary of the year 2025
We ended 2025 with significant achievements:
We ended 2025 with significant achievements:
- Public Relations: Dozens of articles Published in the local press, with pre-adapted appeal to specific audiences and sections and supplements (for example – Article about sports and brain injuries – For the sports section, and an article On women and dementia For the magazine).
- Ad campaign: We uploaded in October (International Alzheimer's Month) Awareness campaign To the association ("You're not alone") and because- #Dementia_is_not_a_shame - with the help of Billboards, cinema advertising and social media influencer campaigns. In addition, we created Association referral kit which was distributed to doctors.
- Social Networks: The association's activity on Facebook, WhatsApp, YouTube, and the website has undergone branding and expansion, with thousands of readers on the various networks, and with a consistent content strategy (weekly tips, information on events, and more).
- Community: Among other things, we established WhatsApp community which is growing by about 10% each month and currently has over 1,300 family caregivers and professionals. We have also established a new channel for the association On LinkedIn.
- site: We have improved, refined and refreshed the The association's website, including with the help of a new top menu and useful information pages (for example – Basket of solutions, Events, Who can help?, treatments and-Clinical Trials). We are currently in the midst of a technical SEO process, which will improve Amada's prominence in search engines and in front of artificial intelligence.
- Blog: We have added to the website Blog – Over 100 posts have already been uploaded to it in a variety of regular sections: the scientific front, guidance and tips, spotlight on a solution, exercising rights, an inspiration corner, and more.
- Monthly newsletter: This newsletter, which you are now reading, has undergone a facelift and regular sections have been added (some from the blog). The newsletter is distributed once a month by email, free of charge, to approximately 15,000 subscribers, and hundreds of new subscribers join it every month.
- Sponsored promotion: We expanded the Google Nonprofits campaign to dozens of solutions and content, and put up an updated campaign on Facebook for various solutions. With the help of these campaigns, among other things, we registered over 700 participants for the annual conference (and thousands more for other events).
Emda's Marketing Communications Plan for 2026
In order to continue to grow and increase exposure in 2026, promote awareness of dementia and the association, and provide practical information through various channels, a plan has been formulated that includes, among other things, the creation and promotion of the following content:
- קידום Permanent sections In the local press (for example: a section on "Recipe and Memory").
- Collaboration with Retirement organizations (First article sent to retirees, in the Israel Aerospace Industries Retirees' Town)
- We launched Monthly webinar For family caregivers (see Tips section, above)
- Establishment Podcast channel – Broadcast interviews (for example – with creators of works about dementia)
- כתיבת Current affairs articles – Creating and distributing articles on current affairs (holidays, war, etc.)
- Accessibility – Translation of the website and various contents into additional languages (Arabic, Russian, English, and more).
These efforts have begun to bear fruit, and we will update you on them in the coming months.
